In my previous article, I discussed How to Optimize a Squidoo Lens. This time I am going to cover blogging.
Blogging is something that has really caught fire and any smart company has a blog on their site to attract extra visitors. People like to read blogs and blog posts often come up in Google search results. These two points suggest that blogging is definitely something that every advertiser should take advantage of.
Blogs, like anything else, have to be content-optimized. When you pick a subject for your post, you want that post to be highly focused on the topic. This is how search engines pick up your post and tie it to a particular key phrase that a user may type in.
Aside from providing insightful articles, blogs are also a handy way to linking to other resources such as websites that you want to call attention to, or Squidoo lenses. Some people use blog posts as article teasers, introducing the nature of an article and then linking to the full thing. This is a good way to generate extra links to those articles.
Successful blogs are interesting. You have to provide content that people will want to read. Otherwise, why would they waste their time reading? Whether your blog has a personal or professional feel...it still needs to keep the reader entertained and not bore them. Make your content fresh and inviting. A successful blog also has new content added often. You should aim to make 1-5 new blog posts a day as a general rule. The more content you are generating, the more opportunities you give your blog to be caught by a search engine.
Once you have created your blog, you want to get it out there. Absolutely include the feed in your Squidoo lenses. Also bookmark it everywhere that you can. My Yahoo is an option, as are My AOL, My MSN, Google's Bookmark, etc. A couple of other good sites to submit and bookmark a blog are Technorati, Feedage and Feedest. It is also a good idea to have your blog pinged by as many different sites as you can. Ping-O-Matic and AutoPinger are a couple of good sites for submitting pings to multiple services at once for your blog.
It is important to get your blog as much attention as you can, as it can really draw in extra visitors, which will in-turn make your job easier. Also be sure to keep your blog as organized as you can with good tagging. People like to search and look for related posts.
That's about all that I can tell you about blogging. The basic concept is a fairly simple one and everyone probably already knows how to create one. Some people may not have known how to get one noticed, however. Hopefully reading this post has imparted some of that knowledge onto you. Be sure to read the next article which covers Article Writing for Ezine and other sites. It will provide some very useful information that can also be put to use when making content for blogs and Squidoo lenses, so you won't want to miss it.
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