Monday, July 13, 2009

My Free Advertising Model - Socializing

Social Networks

In my last post, I covered Article Marketing. It is very important to right informative and compelling articles to gain attention.

Now that I have gone through and showed you all of these free methods of marketing, you need to know how to let the world know about your creations. Making all the sites, lenses, blogs, and articles will do you no good if nobody ever hears about them.

It is essential to create some sort of internet presence for yourself when marketing. This is something that holds true for not only Affiliate Marketing, but standard businesses as well. You need a persona and people need to know who you are. One of the best ways to accomplish this is through social networking.

You need to have both a myspace and FaceBook account for your company/campaign. Myspace is starting to die out a little now, but it still won't hurt to capture what audience is left. Make a highly attractive page on myspace, utilizing the freedom the site gives you in regards to page customization. You should have already identified your target audience, so now hunt people in that target down and send friend requests. Get people to see your page and in turn, your product. You should post updates of the things you do and create on your page. Link to blogs, lenses, articles, etc.

Your FaceBook approach will work similarly. FaceBook doesn't allow all of the flashiness of myspace, so you should focus more on being professional here. If possible, create some sort of FaceBook app to give something to your viewers. It's always good to provide people with something that may capture their interests.

If you are more professional-oriented, you may also consider establishing a presence on a Professional Networking Site, such as LinkedIn. Befriend people within your industry to establish connections and get the word out about what you do or anything you may need.

Another good way to broadcast your creations is through email blasts. Sites like Awebber can provide you with double opt-in lists for you to broadcast whatever you want. These people sign up to receive emails about product and offers, so you won't be spamming them. I won't get into Awebber much, though, as it is not a free service, and thus is out of the scope of what I am covering in this series.

The final free way to broadcast that I wish to discuss is Twitter. It's an increasingly popular service where you can send short messages telling the world what you are doing. Take full advantage of this service. Anytime you create a site, Twitter it. Anytime you update a site, Twitter it. Anytime you publish a blog post, Twitter it. Anytime an article you write gets published, Twitter it. Anytime you publish/update a Squidoo lens, Twitter it (Squidoo makes this easy by linking your accounts). I think you get the idea. Make a tweet for whatever it is you've done so that you can keep promoting your work. Twitter followers are very easy to accumulate, and following other people can increase who you pick up. By amassing a large following and constantly telling people about your marketing creations, you increase the chance of someone seeing that and checking out what you made.

This concludes the explanation of my Free Advertising Model. With this, you should be far more successful in your internet marketing efforts. Good luck and keep checking back for more advice!

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